In the world of haute horlogerie, where time is not just measured, but celebrated, Franck Muller stands as an overlooked luminary.

Established in 1991, the brand's vision was clear: to create timepieces that transcend the mundane, leaning on expressions of individuality and above all, elevating timekeeping to an art form. Each watch exudes an avant-garde design language that balances the classical and the whimsical, bringing a much-needed, playful approach to modern horology.

This Franck Muller, the Infinity Reference 3535, embodies everything that makes the brand stand out: Quirky and cool at the same time, it’s an eccentric expression of the Franck Muller design ethos, which pairs classical inspiration with unexpected, left-of-center traits. Utilizing a tonneau-shaped case, this piece has compound curves that help it sit comfortably on the wrist. Adorned with hundreds of hand-set brilliant-cut diamonds, its bezel is a stunning example of expert gem-setting. 

Beneath a sapphire crystal is a stylized ‘Roman-numeral’ dial with black indices and a ‘spade’ handset — the simplicity of the design allows the gem-setting to get all the attention it deserves. To top it all off, this piece is powered by a handy Swiss made quartz movement and comes paired to a black leather strap with a white gold pin buckle. It also includes its factory goodies. 

Despite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world with respect to dressy complications and whimsical designs, and this wildly fun Infinity is no exception.